Growth Strategy · Operations · Founder's Office
I help founders navigate growth challenges through market research, strategic planning, operational improvements and hands-on execution support.
Experience spanning FMCG, education, healthcare, fashion, agencies and founder-led businesses.
"Most founders don't need more advice. They need clarity, execution and momentum."
For 20 months I worked directly inside a Founder's Office at a consulting and marketing agency — embedded with founders across GTM strategy, competitive research, hiring infrastructure, and marketing execution for 20+ client engagements.
I don't just build frameworks. I own execution until results show up. The work I find most interesting is helping founders get clarity — then building the systems to execute on it.
Remote, in-person, or hybrid — whatever the engagement needs. AI-native by default.
From validating opportunities to improving execution, I work alongside founders to solve business challenges that require structured thinking and hands-on support.
Beachhead market identification, ICP definition, competitive landscape mapping, channel strategy, and launch sequencing. Built for execution, not just presentation.
Structured benchmarking across 10–15 direct and indirect competitors. Price-value matrix, positioning gap analysis, blue ocean identification, and strategic recommendations.
Review of current operational systems — hiring process, workflow documentation, SOP gaps, and founder-dependent bottlenecks. Prioritized action plan with SOP templates.
Ongoing strategic and operational support — working directly with the founder on priorities, projects, and execution across whatever the business needs most. 15–20 hours/month.
Selected consulting engagements spanning GTM strategy, operations, competitive intelligence, hiring infrastructure and growth execution across multiple industries.
Founder had ₹35L in seed funding and a market-ready product but lacked clarity on customer segments and launch priorities.
Defined ICPs, built a beachhead market strategy and developed the GTM roadmap.
Entered the market with a focused acquisition strategy and exceeded initial projections.
Café expansion plans were constrained by operational bottlenecks and unclear ownership.
Designed SOPs, clarified responsibilities and mapped operational workflows.
Built a scalable operating structure supporting multi-location growth.
An emerging eyewear brand needed to differentiate itself in a franchise-dominated market.
Benchmarked 15+ national and international brands to identify an affordable luxury positioning opportunity.
Established a scalable brand foundation that supported multi-city expansion.
Strong audience reach but weak engagement and content conversion.
Rebuilt content pillars using Jobs-To-Be-Done and audience research.
Improved content relevance and audience engagement quality.
Rapid hiring demand created process inconsistency and recruitment delays.
Built hiring workflows, scorecards and structured recruitment systems.
Reduced hiring friction and improved recruitment effectiveness.
A founder with ₹35L in seed funding had a product ready in the healthy snacking space and wanted to immediately start influencer outreach and paid media. Before touching any channel, I pushed to answer the foundational GTM questions first — who is this actually for, and why would they pay before it's perfect?
Ran a full market sizing exercise, conducted competitive benchmarking across 12 direct and indirect brands, and ran ICP workshops with the founder. The research surfaced two completely distinct customer profiles — urban health-conscious millennials focused on clean ingredients, and mothers buying healthier snacks for their kids. Same product, entirely different positioning, channels, messaging, and price sensitivity. Applying the Beachhead Market framework, we chose one segment and built the entire GTM around that one customer: complete positioning document, messaging framework, channel prioritization strategy, influencer profile criteria, and a 30-day launch sequence.
Launch results significantly outperformed initial projections. The founder paused planned paid media spend and doubled down on the beachhead segment based on early organic traction.
A cafe chain preparing to open a third location was running entirely on founder heroics. Recipes, staff briefings, supplier relationships, quality control — everything lived in one person's head. It worked at one location. Barely worked at two. Would have broken completely at three.
Audited all existing processes and interviewed key staff across both locations. Spent three weeks extracting institutional knowledge into documented systems — kitchen SOPs with exact specifications, staff onboarding checklists for days 1, 7, and 30, supplier communication protocols, customer handling frameworks, and a Single Threaded Owner assignment for each key process so accountability was clear without the founder involved.
Third location launched successfully. The founder visited twice in the first month instead of being present daily. The operational infrastructure continued functioning without her direct involvement.
An emerging eyewear brand entered a market dominated by franchise chains and established players. While the founder had strong industry relationships and a clear ambition to build a differentiated business, the brand lacked clarity on where to compete and how to stand apart.
Led a competitive benchmarking exercise across 15+ national and international eyewear brands, analysing positioning, customer segments, pricing, retail experience, and market presence. The research identified an underserved opportunity within the affordable luxury segment. Contributed to the brand's positioning strategy, voice and tone guidelines, and operational SOPs designed to support consistency as the business expanded.
The brand launched with a distinct affordable luxury identity that differentiated it from mass-market franchise chains. During the engagement, the business expanded across multiple cities in Gujarat while maintaining a company-owned approach that protected brand consistency. The founder later leveraged existing industry relationships to secure partnerships with premium international eyewear brands.
An edtech startup had built 15,000 followers and almost no paying students. Their content was genuinely good — valuable tips, strong engagement, growing reach. But conversion was near zero. The content was educating the audience. None of it showed them what their life looked like after taking the course.
Applied Jobs To Be Done to reframe the real customer job — not "learn a skill" but "get a better career outcome faster than any alternative." Rebuilt the content strategy around outcome-led messaging and student transformation stories. Also identified a channel arbitrage opportunity: the audience was predominantly on LinkedIn but all content was going to Instagram. Shifted 40% of content effort to LinkedIn with platform-specific formatting and hooks designed for professional audiences.
Sign-up rates improved significantly within 6 weeks. Same audience, same product, different message, different channel. LinkedIn content consistently outperformed Instagram on conversion despite lower reach numbers.
A fast-growing marketing agency was hiring on gut feel and losing people fast. No screening rubrics. No structured interviews. No onboarding plan. Every bad hire cost 3× their monthly salary in lost time, rehiring cost, and knowledge drain.
Took full ownership of the recruitment function. Designed role-specific screening rubrics for every function — strategy, operations, marketing, and creative. Built structured interview frameworks with consistent evaluation criteria. Created 30-day onboarding checklists for each hire type. Personally managed 35+ hires over 20 months end-to-end — from job posting through screening, interviews, offers, and onboarding.
57% retention rate — significantly above the 30–40% industry average for marketing agencies. The candidates didn't get better. The process did. The hiring system continued functioning after my direct involvement ended — the real marker of infrastructure built vs a process held together by one person.
Every engagement starts with one question: what specific outcome needs to be delivered? Scope, timeline, and format follow from there — not the other way around.
AI tools are part of my daily execution — not for shortcuts, but to pressure-test more angles before committing to a recommendation. More ground covered, better outputs delivered.
One specific deliverable, defined scope and timeline. GTM strategy, competitive research, operations audit, or marketing plan.
Ongoing strategic support — 15–20 hours/month working directly with the founder on whatever the business needs most.
Selectively open to the right full-time opportunity — Founder's Office, Chief of Staff, or Strategy & Operations at the right stage.
Need clarity on growth, operations or execution? Let's discuss what's holding the business back and what comes next.